• "Agency Mania"

    Harnessing The Madness of Client/Agency Relationships

    For High-Impact Results

  • A Must Read Book

    For Anyone in Marketing

    In this pioneering book, we discover that today’s client/agency relationships are being tested, forcing new levels of collaboration and complexities unmatched to this day. Why some relationships thrive while others fail?

  • For Advertisers

    Working With Agencies

    Bruno Gralpois demystifies for readers the discipline and craft of working with agencies, allowing clients to make sense of the rapidly changing and complex world unfolding before their eyes.

  • Five Star Rating

    Brilliantly illuminated by words of wisdom from thought-leaders in the agency business as well as the world’s largest brand advertisers, Agency Mania features insights from Johnson & Johnson, Burger King, MasterCard Ford, Macy’s, Intel, Best Buy, Eli Lilly, and Walmart among others. This is a book for any size company seeking to capitalize on the value to be realized from these relationships.

  • Five Star Rating

    Check out the outstanding reviews on Amazon.com

    AdWeek

    "Fortunately for us, [Bruno Gralpois] steers clear of theoretical quagmires common to marketing books and focuses his analysis on stuff we can all learn from: Client/agency partnerships that actually work." Read MORE

    A great source of ideas and inspiration.

    "Agency Mania is a fantastic review of the relationship between companies and their marketing agencies. A must read for all marketeers and agency folks alike." Read MORE

    Smart, independent & strategic - A must-read for marketers and agencies!

    "Bruno Gralpois masterfully dissects the complex relationships that exist between brand marketers and agencies." Read MORE

    Must-have resource for marketers who work with agencies!

    "Agency Mania is a fantastic read and resource. My copy is dog-eared with stickies marking several pages I refer back to often." Read MORE

    Highly recommend for anyone wanting to strengthen their agency relationships!

    "Highly recommend Agency Mania as a guidepost to anyone wanting to strengthen their agency relationships. Covering specifics on agency models". Read MORE

    Must read for marketing procurement professionals

    "I absolutely LOVED this book! Very informative from both client and agency perspective. As a marketing procurement professional, I found reading this book has helped me become a..." Read more

    Excellent book!!!

    "Very educative and practical book on how to navigate and understand the constantly evolving digital marketing space." Read MORE

    Indispensable book whether you are in sales or marketing!

    "The advice here is very practical and doable. Clearly Mr. Gralpois has been in the trenches doing some of the heavy lifting managing agency relationships." Read MORE

    A must read for anyone interested in Advertising!

    "Agency Mania is very informative and comprehensive. It should be required reading in every Advertising and Marketing class in all the schools that teach it and for any of the..." Read MORE

    Great quality, great read!

    "Book was priced right, in excellent condition- recommend and will purchase on site again. Great for anyone in advertising with agency client interaction". Read MORE

    A wonderful book for anyone in Marketing!

    "This is a very good book for anyone in the advertising business. Excellent for clients and - since clients are reading it - excellent for the agency people as well." Read MORE

  • For Agencies 

    Working With Advertisers

    Provocative and eye-opening, Agency Mania draws back the curtain on the vital principles of strong client/agency partnerships and shows readers from the C-suite to the front lines how to think about the substantial investments they make in these partnerships, apply proven principles, avoid common pitfalls and follow best practices to turn their agency relationships into powerful competitive assets.

  • Building Effective 

    Business Partnerships

    The author provides readers with an expert guide to the continued fragmentation of the media landscape, the emergence of new digital channels and technologies, combined with greater needs for fiscal accountability and return on marketing investment and explains how these converge into greater demands on their relationship.

  • Where to Find It

    AVAILABLE AT MAJOR BOOK STORES, BARNES & NOBLE AND AMAZON.COM

    Published by SelectBooks (NY)

     

    Specifications

    336 pp., Hardcover, $24.95 Category: Business/Marketing. Publication Date: October 2010. ISBN 13: 978-1-59079-205-6. ISBN 10: 1-59079-205-X.

     

    Distributed in the US by Midpoint Trade Books Available through Ingram, Baker & Taylor and other major wholesalers

     

    Buy it HERE

    International Distribution

    Update

    Book "Agency Mania" is available in one of the largest and most promising advertising markets in the world: Mainland China through the Publishing House of Electronics Industry in Beijing. The fast-growing interest shown by Chinese and international brand advertisers and advertising agencies for ways to “harness the madness of client/agency relationships” is another powerful evidence of the rising maturity and growth of the advertising industry in China.

    Click here to order a copy.

  • About The Author

    Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator, Human Rights Advocate

    Bruno Gralpois

    Co Founder and Principal, Agency Mania Solutions

    An award-winning business leader, serial entrepreneur and international best-selling author, Bruno Gralpois is considered the world's top client/agency relationship guru by his peers and various leading industry organizations. He's been featured in many trade publications and media outlets for his thought-leadership and innovative thinking.

    A seasoned business executive, Bruno Gralpois has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping Fortune 100 companies realize the "transformational" value of managed partnerships.

    Prior to Agency Mania Solutions, Bruno was the Head of Global Marketing Operations at Visa Inc., the leader in payment technology, where he was responsible for building Visa's Agency Management function and for driving brand and marketing excellence around the world.

    As Director of Global Agency Strategy and Management at Microsoft, he developed a company-wide approach to strengthening the brand globally and driving business impact through successful partnerships around the globe. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management and CRM as central global marketing disciplines within the company. He received the prestigious Microsoft Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership in this area.

     

    Bruno also held leadership positions in successful high tech companies - aQuantive/Razorfish and Visio - where he played a critical role in driving measurable results and building fast growing organizations using robust data, analytics and digital competencies. Both companies had their Initial Public Offering (IPO) during his tenure and were later on acquired by tech giant Microsoft. Bruno is also the former Head of Relationship Marketing at Clearwire/Sprint, a multi-billion dollars leading provider of wireless services, where he built a growth customer engine that contributed to the company's success.

     

    He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker.

     

    He's the author of international best-seller "Agency Mania, Harnessing the Madness of Client/Agency Relationships for High Impact Results", available in multiple languages at Amazon and Barnes & Noble and considered a reference book in the business community. Bruno is the former chair of the Association of National Advertisers (ANA) Client/Agency Relations Committee. He was appointed as French Foreign Trade Advisor in the United States by the French Ministry of Trade and Commerce in 2013. Bruno is an active member of associations and industry forums where he contributes to increase the impact of effective customer and client/agency relationships on their company's bottom line.